The recent success of the Yooka-Laylee Kickstarter is a testament to the success that has become crowdfunding. A video game, that may not have seen the light of day without a big studio behind it, has been able to achieve funding by bringing it directly to the consumers. I’m thankful for these sorts of opportunities in the gaming community, as it takes the power from those who seek to predict and shape consumer trends for commercial gain. Because of crowdfunding Yooka-Laylee feels like a collaborative process, as pledge’s become more entwined with the process of creation.
The success of a Kickstarter can be shaped by not just the product, but the packaging and experience of contributing. A successful Kickstarter offers immediate rewards and gratification, Yooka-Laylee for example like many other Kickstarters offers real world gifts and merch accompanied by digital exclusives.
Yooka-Laylee offers a myriad of geekery goodness, with exclusive…
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