Marketing and Advertising of Games

Innerbloom

For my BCM215 digital artefact my aim is to discover just how much money goes into the marketing and advertising of games and whether or not this has an impact on its success.

I have decided to look into how companies distribute their budgets when producing games. I particularly was interested in how much money and time is dedicated to the marketing and advertising of a new games release. After conducting some research, I found it would be best to analyse the NPD’s top five selling games of 2018. These include:

  • Red Dead Redemption 2
  • Call of Duty: black ops 4
  • NBA 2k19
  • Madden NFL 19
  • And Super smash bros ultimate

I will be posting a total of 6 video essays where I will discuss my findings in relation to the marketing and advertising of each game listed above. The final video will be a comparison of each game and…

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