YouRiding // DA Analytical Framework

Blog Post 2



Although YouRiding is casually played, it’s clear that advertising of real brands impacts the economical aspects of the games framework. It offers a sense of authenticity and exclusive to surfers themselves, as real brands are used in the game and through advertisements. The game itself, is free to download and play. The social aspects of the game include the leaderboard systems, playing against your mates and entering competitions.


The game is accessible with any mobile device and isn’t limited around the world. However, taking a step back to the original PC version, it is clear the limitation was based around the French keyboard placement of the controls. Although this could be adjusted, it was still a limitation for those who didn’t know this was an option.

Technical Strata:

The game is now only available through a mobile application. Stepping away from the PC mode meant that the technical…

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