Understanding G2A

Simply Blogs


Pervious post: https://dylanbutlerblogs.wordpress.com/2019/09/20/g2a-discussed/

Bellow is a 10min cut version (extract) of a 34 minute podcast I created with my younger brother, educating him on the impacts G2A has made on the video game industry.

Here is the analytical frame work I devised for this DA.

Screen Shot 2019-11-08 at 8.49.44 pm.png

This project had me seek information form a variety of locations and sources;(Background reach was broken up into primary and secondary sources) 

  • Making a post to the r/pc gaming subreddit, asking for their opinions on G2A’s practices. Also reading community comments on videos and other posts.
  • Reading articles and watching videos recommended to me during my feedback cycles
  • Applying previously learnt marketing principles and drawing links to similar practices made by G2A.
  • Scholarly articles establishing the gravitas of pirating and the impact that has had on the video game industry.

My project was entirely centred around delivering on social utility, primarily for video game…

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