BCM215 Digital Artefact Pitch

In this subject, a Digital artefact is part of the major project, in this video I outline my basic pitch idea and the process that it involves. However, because of time constraints there were a few things that were glossed over that need to be expanded on so I can fully pitch the idea for my digital artefact.

I mention in the video how I intend to use my class mates as resources for future blog ideas and how I am going to utilise their hopefully unique opinions into what I write, however I did not mention. the much more academic side of the blog. Much of what marketing and advertising research is involves various meta-analysis research studies to gain a much more clear understanding. The trend of “over hyped” games that do nothing but disappoint the gaming community is not new and there is a-lot of research and redit rants about games that did not live up to the expectation provided by clever and misleading marketing.

One of the most prominent and relatable examples of what my blog will discuss is the invasion of mobile ads and just how misleading they can be. I am sure everybody reading this has been watching a YouTube video and have an unskippable ad come up shouting “RAID SHADOW LEGENDS, PLAY NOW FOR FREE”. Well this game has became one of the most hated apps on the app store to this date. Now this is partly to do with the repetitive nature of the advertisements that have infected platforms like YouTube however there is also a factor to do with the advertising and the misleading nature surrounding the fake hype and fake gameplay. Stewart Huang wrote in a gaming blog that the game “It is guilty of the two most notorious sins: intrusive, deceptive marketing and aggressively monetization-based design”. The game promised seamless gameplay in advertisements and the characters looked glossy and the game was set to revolutionise mobile gaming to compete with the likes of PC, however it was the biggest swing and miss ever. To illustrate my point, click here to see the amazing ads created for this game with the huge advertising budget and click here to see the actual gameplay that is riddled with ads and in app purchases.

This is just a taste of that kind of content this DA is going to produce, the first post will be about Raid Shadow Legends but in much more detail and written with entertainment as the utility in mind. My Pitch video is embedded so give it a watch and please leave comments on this post for more content.

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