comments & critical reflection


Pitch One: Pantone Games

(Josephine Doyle)

This first pitch, Pantone Games, is a project that aims to explore colour psychology in specifically mobile games. The current expected form of the digital artefact is an Instagram page, short YouTube videos and blog posts that present the analytical findings.

I found this pitch structure very refreshing, concise and effective – something I struggle with myself. Josephine had a really strong grasp on her concept and has done some commendable ground work. I gave some academic readings as suggestions that I believed could further her research in areas that were related to, but not included, in the pitch presentation. I put forward information mainly around the colour perceivement differences when the medium is in the form of a video game, which is important to consider.

A common theme throughout my comment structures was highlighting the highs and a severe lacking in…

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