We’re reaching the end of the semester and our digital artefacts are in their final stages. I commented on Ashlan, Casey and Laura’s beta videos which have all progressed well. In this blog post I reflect on my strengths and weaknesses in my comments.

ASHLAN: Marketing in the gaming industry

Ashlan’s DA analyses marketing in the gaming industry through successful video game marketing campaigns. She’s so far posted two blogs, which will be a part of a three-part blog series. Her first blog analyses the Angry Birds marketing strategy, which is followed by an analysis of the 2006 Nintendo game, Wii Sports in her second blog post.

I started off my comment on her beta mentioning the benefits of her iterating her DA to include traditional media. I followed this with suggesting she looks at user-generated content in her final blog post and backed it up with an article that…

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