Marketing in the gaming industry – PART 3

Ashlan Rose

Welcome back to my 3 part blog series, where I will be analysing a range of successful marketing campaigns and strategies used in the gaming industry.

In this final blog of the series, I will be analysing the well known 2012 game, Candy Crush Saga. I’m sure most of us have experienced the frustration and addiction involved with the game Candy Crush Saga. But in this blog I will be exploring how Candy Crush Saga came to be so successful through the use of marketing.

Candy Crush Sagais a “match three” game, where the core gameplay is based on swapping two adjacent candies among several on the game board as to make a row or column of at least 3 matching-coloured candies. It was designed and published by King and was launched in 2012.

Each game takes 2-5 mins to play which assisted with positioning the brand as a…

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