During the process of completing BCM215, a Digital Artefact was completed that studied a game media text or para-text and analysed it throughout the semester. My project studied marketing and advertising, particularly games and gaming developers that advertised well and others who advertised badly. I also ensured that I made a very clear definition as to what constitutes a good or bad advertisement to add validity to the DA. I would research a new topic each week and form my further research around feedback and audience response weekly to ensure that I kept up the standard of content that was pitched.

Analytical Framework:

Conceptual Framework:

In the conceptual framework, the research scope and the objectives of the research are to be identified as well as how I am planning on exploring the problem or question at hand. When it comes to the scope, the blog that the research was presented…