What Happened to the Sega Saturn?

Bonnie Stonestreet

[Click for source]

The Saturn is a video game console released by Sega in 1994-1995 (Japan and America) after the success of their previous console, the Genesis. It was a 32-bit, CD-capable consoleunlike its previous systems. Developments like this are examples of how the video game industry operates in an “environment of constant innovations” (Ernkvist, 2008) driving previous innovations into the past. Sega was competing with Nintendo in the early 90s, as well as Sony, who were beginning to enter the market.

Sega Saturn Logo (western), [Click for source]

Sega Saturn logo (Japanese version), [Click for source]

The Saturn sold well in Japan when it came out in late 1994, and “all 200,000 units sold immediately upon release(Shea, 2020). Despite Japanese success, this did not translate to North America. In an attempt to compete with Sony’s upcoming console, the first PlayStation…

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