Analysing and Attracting Gamers

James Mackay - Portfolio

I mentioned previously in my Pitch ( ) and Beta ( ) that I am making a video essay to go on my YouTube channel. This video is on a larger scale compared to others I have put up on the channel so I defiantly warranted a greater dive into how and why I choose to make something along the lines of this.


“Gamers are starting to return to their initial and past experiences with games” Wulf, T. 2006

Understanding my audience is the biggest part of this project. To know my target audience for attracting new and existing viewers is crucial to a project like this. YouTube has billions of views per day on their website and having only just above 2000 subscribers on a channel like mine is like being a drop of water in the Pacific Ocean. Having the right thumbnail, title, video retention and…

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