Feminines Contextual Report


Digital Artefact

My digital artefact is a blog that currently focuses on character design for a trading card game in development. The focus is creating female-friendly characters to encourage a space for girls to play and feel represented in the gaming community.

The original idea was to create an entire card game in one semester but I have since decided to solely focus on character concepts and design. Based on research conducted by Newzoo (2021), I found that women are less likely to engage in a gaming community regardless on how often they game or not. Taking inspiration from The Winx Club remake—specifically the outrage surrounding the choice of costume design—I wanted to create a game with elements that girls specifically like to see, to target the game towards women in the hopes that if the game is played by majority women, it will encourage them to play together, and…

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