Gamifying the Bookstagram Experience

Ashleigh Grentell

Digital Artefact Essay

Launched in late 2010, Instagram has experienced a rapid rise to fame. Its potential for dominance in the social networking world was quickly recognised by social media giant, Facebook, and purchased in April 2012 for $1 billion. As it is still in the process of rising to fame, there is not an abundance of literature on the platform, much less its effects, functions and potential usages. This, however, does not make it any less worthy of study.

Instagram has always been a topic which has interested me. Perhaps this is because of the way in which it functions in a constant state of Beta, testing with users, reassessing and refining their approach. Interacting on this platform is a game, especially if you aim to utilise the networking site for a purpose.

The concept of ‘gamification’ is used to refer to “the use of game thinking…

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