You have to look at the context

Carmody Conversation

Thank you for coming along on this journey, I hope you enjoyed the short but sweet series analysing the Angry Birds marketing approach. I am now going to remind you of the journey that allowed me to produce content that was just so entertaining, as well as educational.


I do not have a wealth of knowledge regarding games, I, like many others, just play things that I enjoy whether they are popular or not. However, games and technology from my childhood are something I have always enjoyed engaging with, so when it came to choosing a game, selecting one I used to play when I was a child was a no-brainer. Also given, the cultural impact of Angry Birds, there was sure to be a significant amount of secondary research detailing the marketing strategies I could use to inform and inspire my own work.

At the beginning of this…

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