BCM215 Final Report


Ideation and concept

In our group project we are going to find How could Nintendo avoid the decline in popularity throughout the years. We went through 4 directions to find the answer.

1. Technique



4.Clear marketing and value proposition

In 2020 Hong Kong and the whole world was facing the same question — Covid 19. The government has launched a policy that most people need to stay at home to prevent the virus. Therefore, most people focus on the game market . At that time, Nintendo launched a game that appeals to the world —— Animal Crossing. The game was successful and boosted Nintendo’s sales. Bringing Nintendo’s Switch into the daily life of Hong Kong people.

Therefore, We hope to find out the reason why Nintendo can be popular in those years. In my Digital Artefact, I’m through the Techniques , what technology and design they use. I…

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