Nintendo and the Blue Ocean Strategy

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yines tsui

Before having the distinction of historically being both the oldest intact company in the video game console marketand one of the largest and well-known console manufacturers, as well as the most dominant entity in the handheld console market, Nintendo did suffer in the early 2000s.

Nintendo’s decline

In 2001, times were hard. Sega, the eternal rival of Nintendo bankrupted after failing to find success with the Dreamcast, powerful which was a powerful console with online gaming and Nintendo released the GameCube to compete with the new monster from Sony: the PlayStation 2. Nintendo tried to keep up with the PS2 by being cheaper while providing great performances without expecting 2 things:

Microsoft

At that time wanted to join this market and released the Xbox 2 months before the GameCube with a DVD player and certainly the best performances for this generation.

Gamers

At…

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