Nintendo – The Strategic Management


BCM215 Game Media Industries Group 3 - yines tsui

BackGround of My Research

Regarding the growth of technology, the productions of game industry, animation industry and e-sport are remarkably having explosive and rapid developments. Not only do they contribute to the economy, but also raising the public awareness of the video game entertainment. Reports has shown that the development of the world’s game industry has reached a record of USD 64.9 billion in 2013. Doubtlessly, hardly could we denied Nintendo is the lead of the entire industry. Even during the outbreak of the Covid-19 pandemic, Nintendo broke out the encirclement through releasing the game Animal’s Crossing. It created a trend globally and significantly growth in its business. In addition, Nintendo is a home entertainment electronics and software company headquartered in Japan. The development of Nintendo is always seemed to be role model, therefore, our group is studying Nintendo. Personally, I…

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